Core Health & Fitness partners with Innovex in Benelux and adds StairMaster, Nautilus and Schwinn to their Product Portfolio
Legendary Fitness’ Brands United Under One Roof for Benelux
Core Health & Fitness, a worldwide leader in design, manufacturer and sales of commercial fitness products, announced today that long term partner and distributor of Star Trac products, Innovex Fitness will now be marketing and selling all Core Health & Fitness brands including StairMaster®, Nautilus® and Schwinn® commercial fitness in Benelux.
Innovex Fitness is the supplier of fitness equipment in the Netherlands, Belgium and Luxembourg. Having previously distributed Star Trac for the past 15 years, Innovex Fitness will now be promoting all brands.
The consolidation in Benelux mirrors actions taken by the Company in the US and UK in 2015.
“Moving all our brands and products under a single selling organization has improved the customer experience”, said Dustin Grosz, President of Core Health & Fitness. “With this structure, we can provide a customized, 100% solution –cardio, strength, high intensity training, group cycle – to meet the needs of every corner of a club.”
Cees van Toor, Owner of Innovex Fitness added ‘We have been distributing Star Trac products for over 15 years and we are really pleased that we can strengthen our portfolio with 3 other equally strong brands such as StairMaster, Nautilus and Schwinn. With the collaberation of the sales, marketing and service department at Core Health & Fitness we can better serve our customers with best in class fitness equipment’.
Cees also added ‘We see that functional fitness is a growing market. The StairMaster products are perfect for this market. Our SHIIT (Stairmaster High Intensity Interval Training) concept is really popular and we have already seen a lift in our sales of last month. Schwinn is a top brand in indoorcycling and is partnered with high quality education programme. And Nautilus is known as a top brand in strength because of its build and biomechanics. We are really excited that we can offer all these top brands to our costumers and together with the Star Trac cardio we believe we have got a complete range of top products’.
About Core Health & Fitness
Core Health & Fitness is the world’s fifth largest marketer and distributor of commercial fitness products to health clubs, community recreational centers, hotels, government, educational facilities and more.
Core markets its products under the Star Trac, StairMaster®, Schwinn® and Nautilus® brands. Headquartered in Vancouver, Washington, we employ over 400 people worldwide and serve a global customer base. Core maintains sales, engineering service offices throughout the United States (Vancouver, WA; Irvine, CA; Independence, VA as well as in the United Kingdom (High Wycombe); Germany (Munich); Spain (Barcelona) and Brazil (Sao Paulo). We operate our primary warehouse locations in the United States, the Netherlands and China.
Op de foto vlnr: Dustin Grosz (President & COO), Cees van Toor (eigenaar Innovex Fitness) en John Gamble (Managing Director of Europe, Middle East & Africa).